DEPARTMENT FOR TRANSPORT
Problem
Every month, 60 men aged 17-24 are killed or injured because of drink driving.
Insight
If there's one person who can step in, it's a mate.
Idea
Create a series of Pint Blocks: fun, quirky, clever ways to stop your mate from enjoying that dreaded drink.
THE PINT BLOCK
THE ILLUSTRATIONS
60 unique Pint Block creations. One for every young man to fall victim to drink driving. By collaborating with a range of emerging illustrators with distinct styles, we drove more consideration for lads to look out for their mates before they hit the road. View them all at pintblock.com
THE PUB TAKEOVER
We didn’t just want our Pint Blocks to live in poster form. So we took it to a local Brummie boozer, turning our fave Pint Blocks into immersive party games, handing the mic to young men to share their stories, all while cheekily blocking pints for real…
THE COVERAGE
Our efforts didn’t go unnoticed. Campaign Magazine named it “Ad of the Day,” outlets like Creative Review and Little Black Book showed some love and D&AD went and gave it a Wood Pencil. We certainly earned ourselves a pint; whether our mates would let us drink it was another matter!
