7UP

Problem 

7UP isn’t viewed as a mixer. Yet.

Insight 

Gen-Z & Millenials both yearn for 2 things: Connection & Creativity.

Idea

Show that 7UP elevates more than just your mocktail, bringing spontaneity and good vibes to any occasion.

LEVEL UP WITH 7UP

THE HERO FILM

To make 7UP the mixing drink of the summer for Zillenials, we launched a TVC across 4 key markets, featuring mocktail-lovers from a variety of sub cultures adding their own twist to the perfect homemade mix.

MIXING UP SOCIAL

We also captured a variety of social-first content starring our mixes, from recipe videos to making use of TikTok-style transitions.

LEVELLED UP STILLS

While on set, we couldn’t resist capturing some refreshing and delicious photography of our mocktail mixes. Here are my personal faves.

A MOCK(TAIL)UMENTARY

By this point, everything we’d created for client was done. But there was also an opportunity to created something else. Something ambitious, fun and socially-native.

So we created UNTOLD MOCKTAILS - a mockumentary-style content series starring the cast of our hero film in a whole new light.