FORD
Problem
Road rage is the leading cause of traffic fatalities for drivers and cyclists in Europe.
Insight
It’s easy to give into road rage when you’re still inside a car.
Idea
Bring the ridiculousness of road rage off road.
PAVEMENT RAGE
A TRIO OF FILMS
To hold up the mirror to road ragers, we created 3 angry characters and threw them into everyday confrontations away from the road.