Zoom
Zoom came to us with a challenge.
People knew the brand for their video calls during lockdown. And not much else.
Even though they’ve come a long way since.
The ask? Elevate Zoom’s social media game by championing them as a leader in hybrid work, showcasing their suite of new products and resonating with audiences in a human way.
Here’s what we produced…
9 MONTHS of social ON ZOOM
HYBRID WORK FTW
The idea: Take advantage of a trending Kendrick x Radiohead remix to deliver a slick edit, showcasing the flexibility hybrid work can bring.
KEN, YOU’RE ON MUTE
The idea: Jump on the hype behind the hugely popular Barbie movie with a TikTok carousel of Kens, representing familiar work personalities.
STANDING OVATION
The idea: Create a green screen TikTok capturing what it’s like when the clap reaction goes off during a Zoom meeting.
whiteboard wisdom
The idea: Paraphrase famous sayings and present them through Whiteboard, Zoom’s virtual collaboration tool.
OLD TIMEY AI COMMERCIAL
The idea: Nostalgia is in! So we promoted Zoom’s cutting edge AI tech in the style of a cheesy 80s informercial.
totes
The idea: Create a meme around the Zoom merch that (apparently) fans of the platform go nuts for.
WHERE YOUR COFFEE AT?
The idea: Zoom enables global collaboration, whether that’s from your office, home or coffee shop. We recruited creators from 3 different countries to demonstrate this.