MY BIO
CONCEPTUAL CREATIVE. COPYWRITER. CONTENT CREATOR.
Matt Luke
When you meet me, the first thing you’ll notice is I sound a bit like a farmer.
But don’t let that fool you. Despite my Devonshire roots, I don’t know the first thing about milking a cow or making clotted cream fudge.
What I do know are ideas.
I’ve spent the last 6 years working on some of the biggest brands at some of London’s most awesome advertising agencies. I’ve picked up some new skills along the way… as well as a couple of awards.
My focus and passion will always be in writing. If you need a killer script or punchy headline, I’m your guy. But nowadays, I consider myself an all-rounder. I know my way around Adobe Photoshop and Premiere Pro - and I’m no stranger to filming a TikTok or Instagram Reel.
Just don’t ask me to rap. Scroll to the bottom if you don’t believe me.
AGENCIES I’VE WORKED AT
CREATOR COMEDY CLUB
This little side hustle turned out to be a huge undertaking months in the making.
The goal: Challenge the creative department at VaynerMedia (and beyond) to perform an original stand up comedy set in front of their peers. Here’s how it went down.
These days, I just go by Matt. But during lockdown, when I had nothing better to do, people knew me as “Heavy Metal Matt.”
My TikTok channel was dedicated to all things rock and metal, from memes to comedy sketches and trending series.
For an entire year, I posted videos from my bedroom almost day, engaging with a community that was just as passionate about this wild music genre as I was.
Below are my highlights, as well as a few occasions where I went viral!
@HEAVYMETALMATT14
This was one of my first viral videos, experimenting with long—form TikToks with interesting subject matters.
11.3k views, 3.4k likes, 399 comments, 196 saves
This was my first viral vid, featuring an Instagram filter that was great for sparking (mostly) positive convos…
19.6 k views, 2.1k likes, 30 comments, 76 saves
But my most popular series by far was one that used a TikTok-native effect. I recreated album covers with random items I had in the flat. The results were… amusing.
10.9k views, 1.2k likes, 26 comments, 28 saves
And this was my most viral TikTok. The numbers speak for themselves!
57.4k views, 7.7k likes, 108 comments, 240 saves
Wanna see more? Head to my profile for all my TikToks!
ADVERTISTHING
It was the best email you can receive on a Monday morning:
“We won the pitch!”
But the project didn’t kick off for 2 weeks and I had some bandwidth. So I thought I’d grab a camera, get proactive and create something to make our new client excited to work with us.
The result… A sketch show.