MARMITE
Problem
In the last 50 years, a third of all UK marriages have ended in divorce.
Insight
Failing to see eye-to-eye on the fundamentals is all it takes. And what could be more fundamental than what goes on your toast?
Idea
As the nations most divisive spread, we’ll ease the heartache of failing couples, by helping their divorces go smoothly.
MARMItiaL SPLITS
SPREADING THE WORD
Simply put, Marmite will contribute towards a lawyer for anyone who has fallen out of love with a Marmite-hating partner, showing that we stand in solidarity with advocates of our brand in their hour of need.
CHIP SHOP AWARDS
I entered this into the “Best Use of Bad Taste” category of the bold and prestigious Chip Shop Awards.
Did it win? Sadly not. Should it have? Maybe. Then again, not unlike my love for Marmite, I’m a little biased.